I collaborated with the City of Durham on their COVID19 social distancing signage. The goal was to design an engaging campaign that would stay within the City’s brand guidelines but also present a bit of a unique approach. We wanted to create signs that are memorable and illustrate safety precautions in an unusual way.

City of Durham - Social Distancing Signage

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What exactly is 6 feet? Two midsize dogs? One alligator? Or perhaps a motorcycle? We discovered comparisons can be a very effective way of illustrating distance :)

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By using simple, linear illustrations we came up with a system of images that dictated some of the other elements of the campaign.

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