As part of the brand exploration I developed a system of shapes based on the current Department of Physical Medicine and Rehabilitation logo. Each shape is an abstract representation of the letters: UNCPMR. The shapes are key elements of the new brand language and are used as patterns, illustrations and image containers. Each shape is an abstract representation of the letters: UNCPMR. The shapes are key elements of the new brand language and are used as patterns, illustrations and image containers. With the use of shapes and movement I wanted to emphasize patient-centered treatment plans that promote and help restore health and function.